1. DEVARSHY's Mission

DEVARSHY ARTS INTERNATIONAL Pvt. Ltd. (hereinafter also referred to as "DEVARSHY", the "Group" or the ''Company"), established in 2008, is one of the leading international companies in the luxury goods sector to have experienced continuous growth over the years, becoming a recognized and influential company in the world of luxury brands.

The Group's mission is to design, produce and distribute high-end clothing, Home Furnishing goods, footwear and accessories under the DEVARSHY brand, as well as manage, through its licensees, the production and distribution of the other lines.

The Group's strength is based on the complementarity between the designers- entrepreneurs, the management and the rest of the organisational structure.

2. Rationale and structure of the Code of Ethics

DEVARSHY, in its constant endeavour to conform to ethically exemplary conduct and in compliance with legal rules, has deemed it necessary to formalise in a business document the set of core values and rules of conduct that guide its responsible actions in liaising with their internal and external stakeholders, in order to achieve its corporate and social mission.

This has resulted in the need for the Group to adopt its own Code of Ethics which, once shared with all stakeholders, enables to gear collective action towards ethical conduct based on fair and mutual cooperation, with a view to consolidating the Company's prestigious image and excellent reputation over time.

The rules of conduct were developed to express the mutual relationship (rights/obligations) that binds the Group to its stakeholders in relation to the issues considered.

They are followed by the sections relating to the methods of implementation of the Code, the system of sanctions, as well as the final provisions.


1. Contrast and Harmony

For DEVARSHY, contrast is an endless source of stimulation and inspiration. The Contrast value generates the Harmony value which is expressed in a style that combines Luxury&Street, Tradition&Research, History&Futurism,Creativity&Tailoring, Excess&Rigour, Dream&Reality and above all, HUMAN Craftsmanship and Technology.

2. Respect for people

For DEVARSHY, any form of discrimination and harassment must be prohibited, paying constant attention to creating and maintaining a safe, healthy and adequate working environment, in which all Employees and Co-workers are protected. These are the essential conditions which ensure "Respect for the People" participating in the pursuit of the corporate mission.

3. Creativity and Entrepreneurship

For DEVARSHY, creativity is the essence that brings the items of clothing and other products to life. The Creativity value ties in with the Entrepreneurship value, making it possible to create original products that express a unique style in line with market expectations.

4. Integrity and business Ethics

For DEVARSHY, Integrity is a fundamental value that must guide any relationship entertained, at any level, with external stakeholders, whether they be public or private entities. Integrity in the conduct must be pursued in order to allow the dissemination of a corporate culture based on the value of business Ethics.

5. Responsibility and Honesty

For DEVARSHY, Honesty and Responsibility are the core values that must guide the conduct of all the people who, in contributing to the achievement of the corporate mission, become aware of, or are involved in the processing of, sensitive information, or use company computer tools.

6. Respect for the environment

For DEVARSHY, Respect for the environment is a fundamental value that the Company pursues by adopting sustainable conduct when performing its activities and supporting initiatives and projects to combat climate change.


1. Relations with Employees
1.1 Enhancement of professional skills

For DEVARSHY, the enhancement of creativity and professional skills is a key objective to allow each and every person contributing to the achievement of the corporate mission to be able to express their individual potential to the full. This is made possible by the Company's constant attention towards:

- Training and Empowerment

DEVARSHY is committed to providing ongoing training, both within the scope of the required work performance and in terms of empowering its Employees to comply with the rules of conduct and the proper use of company assets.

- Listening and Dialogue

DEVARSHY is committed to listening and establishing a dialogue with its Employees in order to try to reconcile, as far as possible, the Company's requirements with the personal and family needs of its Employees, if need be.

- Encouraging a group identity

DEVARSHY is committed to promoting and encouraging a group identity among its Employees, by creating an internal climate of cooperation and exchange of professional knowledge, which is essential in order to pursue the corporate mission.

In order to enable the implementation of the commitments undertaken by the Group, Employees are required to:

1. make their best efforts in the training activities;

2. responsibly manage all requests for leave of absence related to personal or family needs, thus making it possible to establish a relationship of mutual trust with the Company;

3. behave properly and professionally with colleagues, avoiding competitive,impolite,insensitive and unethical behaviour.

1.2 Health and safety protection

DEVARSHY is committed to ensuring healthy and safe workplace, where the physical and mental integrity of each Employee is protected by complying with the highest levels of protection and accident prevention, as well as through constant attention to the improvement of health and safety conditions.

1.3 Equal opportunities

DEVARSHY is committed to providing equal opportunities to each Employee regardless of age,gender, race, religion, sexual orientation,political, personal and social opinions.

In this regard, the Company applies criteria based on merit and skills, without any discrimination, at every stage (selection, recruitment, training and salary growth) of the professional relationship with its Employees.

In order to enable the fulfillment of the obligations undertaken by the Group, Employees are required to inform the Head of Human Resources in advance as to the existence of personal or family situations that might lead to unequal or more favourable treatment.

2. Customer Relations

2.1 Commitment and Professionalism

DEVARSHY offers its professionalism to its Customers with the aim to create a strong and loyal relationship based on the values of creativity, originality, Quality and reliability of the brand.

2.2 Customer focus

DEVARSHY bases its relations with Customers on the value of care, both in order to propose unique creations that reflect customers' tastes and expectations and with a view to handling any claim with the utmost seriousness and professionalism.

2.3 Confidentiality

DEVARSHY applies a strict policy in order to ensure the utmost confidentiality on the identity of its Customers and the exclusive items of clothing and personal use that are tailor-made for those same Customers.

Employees are therefore required not to use and/or disclose confidential information about the Customers acquired during their work without their line manager's prior permission and in compliance with the specific company procedure.

3. Relations with Suppliers and Business Partners

3.1 Transparent selection process

DEVARSHY selects its Suppliers and Business Partners by adopting meritocratic criteria based on professionalism, reliability, cost-effectiveness, integrity, and the absence of conflict of interest.

The selection process takes place in compliance with applicable regulations and is conducted on the basis of objective and unbiased assessments, whilst respecting the principle of free competition.

3.2 Awareness raising

DEVARSHY is committed to raising awareness among its Suppliers and Business Partners on the issues of this Code of Ethics, in order to require compliance with the rules of conduct consistent with those set out therein, especially with reference to the respect of human and workers' rights, children's rights and the sustainable and responsible management of environmental and social impacts.

Partner Suppliers and Business Partners, once selected, are required to obtain the necessary information and to conform to the standards of conduct set out by DEVARSHY in this Code of Ethics.

3.3 Fair relations

DEVARSHY is committed to establishing fair and transparent relations with its Suppliers and Business Partners, and to define fair contract terms, without taking advantage of its position.

Suppliers and Business Partners are required to ensure the utmost professionalism, reliability and punctuality in the performance of the services required by the business agreements entered into with the Company.

3.5 Relations with the Public Administration

DEVARSHY is committed to ensuring the utmost integrity and transparency in entertaining relations with the supervisory and control Authorities, with the Judicial Authorities and in general with any Public Official. Relations with the Public Administration shall therefore comply with the values and provisions contained in this Code of Ethics and in the specific protocols of conduct and may be entertained solely by the competent company departments.

3.6 Intellectual property protection

DEVARSHY promotes the proper use, for any purpose and in any form, of trademarks, brands and all the creative intellectual works, including computer programmes and databases, in the interest of protecting the author's copyrights and moral rights.

3.7 Relations with the Environment

DEVARSHY is committed to endorsing policies of sustainable and efficient management of its impacts on the environment. These impacts generate from the company business or are indirectly caused by the activities carried out by Customers, Suppliers and Business Partners.

Employees are required, in the fulfilment of their daily work activities, to pay close attention to ensure the sustainable consumption of paper, water, energy, and to adhere to the provisions relating to waste separation.

Suppliers and Business Partners are required, in the performance of their business activities, to comply with environmental protection standards in line with the sustainability policy adopted by DEVARSHY.

4. Relations with third parties

The Group is especially focused on the development of a relationship of trust with all its potential partners and stakeholders whose contribution is necessary in order to pursue the corporate mission.

In the performance of its activities, the Group adheres to the principles of honesty and fairness, and requires all those who operate on its behalf to behave in an honest, transparent manner and to comply with the laws in every relationship they entertain, not tolerating any corrupt and/or collusive conduct, or partiality.




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